NDU-K Library Catalogue

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Marketing. (9th Edition)

By: Material type: TextTextSeries: . 12292 Publication details: 1973 USA, The Ronald Press Company.Subject(s): DDC classification:
  • 658.8 BEC
Summary: Marketing. (9th Edition) The books objectives are to present a clear-cut picture of development and present status of the marketing system in the United States; to analyze critically the totality of the marketing process, the numerous and varied types of institutions performing the various essential functions, and these functions themselves; to examine the major policies that underlie the multifarious activities of marketing institutions....etc.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book National Defence College (NDC) Library 600 HF5415.1 B42 1973 (Browse shelf(Opens below)) Available 2863/99

1 copy available on shelf No. 2

Marketing. (9th Edition) The books objectives are to present a clear-cut picture of development and present status of the marketing system in the United States; to analyze critically the totality of the marketing process, the numerous and varied types of institutions performing the various essential functions, and these functions themselves; to examine the major policies that underlie the multifarious activities of marketing institutions....etc.

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