NDU-K Library Catalogue

Girl in a jacket 

Marketing. (9th Edition) (Record no. 2027)

MARC details
000 -LEADER
fixed length control field 00914nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100714s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Theodore N. Beckman, William R. Davidson, and W. Wayne Talarzyk.
245 ## - TITLE STATEMENT
Title Marketing. (9th Edition)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1973
Name of publisher, distributor, etc. USA, The Ronald Press Company.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Number of part/section of a work 12292
500 ## - GENERAL NOTE
General note 1 copy available on shelf No. 2
520 ## - SUMMARY, ETC.
Summary, etc. Marketing. (9th Edition) The books objectives are to present a clear-cut picture of development and present status of the marketing system in the United States; to analyze critically the totality of the marketing process, the numerous and varied types of institutions performing the various essential functions, and these functions themselves; to examine the major policies that underlie the multifarious activities of marketing institutions....etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 600 Technology (Applied Sciences)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          National Defence College (NDC) Library National Defence College (NDC) Library   14/07/2010   HF5415.1 B42 1973 2863/99 14/07/2010 28/01/2023 Book
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