Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold and C. Arens

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Material type: Text

TextPublication details: United State Of America ; Mc Graw Hill Education , 2013Edition: 14th. Edition African EditionDescription: viii, 742 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Normal Collection	Kenya Military Academy	HF5821 .B62 2011 (Browse shelf(Opens below))	Available		KMA010157

It includes bibliographical references and index.

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