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Contemporary advertising and integrated marketing communications /

Arens, Weigold

Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold and C. Arens - 14th. Edition African Edition - United State Of America ; Mc Graw Hill Education , 2013 - viii, 742 p. : ill. ; 28 cm

It includes bibliographical references and index.

ISBN: 1121914012 9781121914018

LC Class. No.: HF5821 / .B62 2011

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Contemporary advertising and integrated marketing communications /