Contemporary advertising and integrated marketing communications / (Record no. 21266)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250502103245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250502b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1121914012 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781121914018 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Kenya Military Academy |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, Weigold |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc. | W. Arens, M. Weigold and C. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th. Edition |
| Remainder of edition statement | African Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United State Of America ; |
| Name of publisher, distributor, etc. | Mc Graw Hill Education , |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 742 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | It includes bibliographical references and index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Normal Collection |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kenya Military Academy | Kenya Military Academy | 02/05/2025 | HF5821 .B62 2011 | KMA010157 | 02/05/2025 | 02/05/2025 | Normal Collection |