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Research methods for business : A skill building approach / Uma sekaran and Roger Bougie

By: Contributor(s): Material type: TextTextPublication details: India : John Wiley & sons, c2010.Edition: 5th edDescription: xx, 468 p. : ill. ; 25 cmISBN:
  • 9788126531318
Subject(s): DDC classification:
  • 650.072 22
LOC classification:
  • HD30.4 .S28 2010
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Kenya Military Academy HD30.4 .S28 2010 (Browse shelf(Opens below)) Available KMA009869

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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