Research methods for business : A skill building approach /
Sekaran, Uma
Research methods for business : A skill building approach / Uma sekaran and Roger Bougie - 5th ed. - India : John Wiley & sons, c2010. - xx, 468 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
9788126531318
2008054877
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2010
650.072
Research methods for business : A skill building approach / Uma sekaran and Roger Bougie - 5th ed. - India : John Wiley & sons, c2010. - xx, 468 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
9788126531318
2008054877
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2010
650.072