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Cases in marketing management /
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Cases in marketing management /
Kenneth L. Bernhardt
By:
Bernhardt, Kenneth L
, 1944-
Contributor(s):
Kinnear, Thomas C
, 1943-
James, Stuart W
Material type:
Text
Publication details:
Homewood, Illinois;Plano, Tex. :
Business Publications,
1988.
Edition:
4th ed
Description:
xiv, 767 p. : ill
ISBN:
0256036764
Subject(s):
Marketing -- Management -- Case studies
Marketing -- Decision making -- Case studies
LOC classification:
HF5415.13 .B47 1988
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HF5415.13 .B47 1988 .c1 (
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Includes bibliographical references and index.
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