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Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt - 4th ed. - Homewood, Illinois;Plano, Tex. : Business Publications, 1988. - xiv, 767 p. : ill. ;

Includes bibliographical references and index.

ISBN: 0256036764

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / .B47 1988

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Cases in marketing management /