NDU-K Library Catalogue

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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: England : Pearson 2013.Edition: 14th [ed.]Description: 679, [131] p. : ill. ; 29 cmISBN:
  • 9780132102926
  • 0132102927
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2013
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Kenya Military Academy HF5415.13 .K64 2013 (Browse shelf(Opens below)) Available KMA005808
Book Kenya Military Academy HF5415.13 .K64 2013 (Browse shelf(Opens below)) Available KMA005809
Book Kenya Military Academy HM1221 .S45 2011 (Browse shelf(Opens below)) Available KMA006580
Book Kenya Military Academy HM1221 .S45 2011 (Browse shelf(Opens below)) Available KMA006579
Book Kenya Military Academy HM1221 .S45 2011 (Browse shelf(Opens below)) Available KMA006578
Book National Defence College (NDC) Library HD30.3 .S577 2005 (Browse shelf(Opens below)) Available 7078/08
Book National Defence College (NDC) Library HD30.3 .S577 2005 (Browse shelf(Opens below)) Available 7334/09
Browsing National Defence College (NDC) Library shelves Close shelf browser (Hides shelf browser)
HD30.28 .F38 1992 The challenge of strategic management / HD 30.28 .T46 2014 Strategic Management: Awareness and Change HD30.3 .B448 1999 Management communication / HD30.3 .S577 2005 Marketing management / HD30.3 .S577 2005 Marketing management / HD31 .B36942 1994 Management / HD31 .D134 1994 Management /

Includes index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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