Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - England : Pearson 2013. - 679, [131] p. : ill. ; 29 cm.
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780132102926 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2013
658.8
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th [ed.] - England : Pearson 2013. - 679, [131] p. : ill. ; 29 cm.
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780132102926 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2013
658.8