Marketing management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: England : Pearson 2013.Edition: 14th [ed.]Description: 679, [131] p. : ill. ; 29 cmISBN:- 9780132102926
- 0132102927
- 658.8 22
- HF5415.13 .K64 2013
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | Kenya Military Academy | HF5415.13 .K64 2013 (Browse shelf(Opens below)) | Available | KMA005808 | |
Book | Kenya Military Academy | HF5415.13 .K64 2013 (Browse shelf(Opens below)) | Available | KMA005809 | |
Book | Kenya Military Academy | HM1221 .S45 2011 (Browse shelf(Opens below)) | Available | KMA006580 | |
Book | Kenya Military Academy | HM1221 .S45 2011 (Browse shelf(Opens below)) | Available | KMA006579 | |
Book | Kenya Military Academy | HM1221 .S45 2011 (Browse shelf(Opens below)) | Available | KMA006578 | |
Book | National Defence College (NDC) Library | HD30.3 .S577 2005 (Browse shelf(Opens below)) | Available | 7078/08 | |
Book | National Defence College (NDC) Library | HD30.3 .S577 2005 (Browse shelf(Opens below)) | Available | 7334/09 |
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HF5415 .1B8 1966 Marketing Management in action | HF5415.1265 .R53 2000 The 11 immutable laws of Internet branding / | HF5415.1265 .S393 2010 The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / | HF5415.13 .K64 2013 Marketing management / | HF5415.13 .K64 2013 Marketing management / | HF5415.13 .W547 2013 Strategic marketing management : planning, implementation, and control / | HF5415.13 .W547 2013 Strategic marketing management : planning, implementation, and control / |
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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