Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: England : Pearson 2013.Edition: 14th [ed.]Description: 679, [131] p. : ill. ; 29 cmISBN: - 9780132102926
- 0132102927
- 658.8 22
- HF5415.13 .K64 2013
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Kenya Military Academy | HF5415.13 .K64 2013 (Browse shelf(Opens below)) | Available | KMA005808 | |
| Book | Kenya Military Academy | HF5415.13 .K64 2013 (Browse shelf(Opens below)) | Available | KMA005809 | |
| Book | Kenya Military Academy | HM1221 .S45 2011 (Browse shelf(Opens below)) | Available | KMA006580 | |
| Book | Kenya Military Academy | HM1221 .S45 2011 (Browse shelf(Opens below)) | Available | KMA006579 | |
| Book | Kenya Military Academy | HM1221 .S45 2011 (Browse shelf(Opens below)) | Available | KMA006578 | |
| Book | National Defence College (NDC) Library | HD30.3 .S577 2005 (Browse shelf(Opens below)) | Available | 7078/08 | |
| Book | National Defence College (NDC) Library | HD30.3 .S577 2005 (Browse shelf(Opens below)) | Available | 7334/09 |
Browsing Kenya Military Academy shelves Close shelf browser (Hides shelf browser)
| HM1211 .M48 2010 Intercultural communication in contexts / | HM1221 .L47 2008 Public relations : concepts, practice and critique / | HM1221 .L47 2008 Public relations : concepts, practice and critique / | HM1221 .S45 2011 Marketing management / | HM1221 .S45 2011 Marketing management / | HM1221 .S45 2011 Marketing management / | HM1261 .B39 2008 The Bass handbook of leadership : theory, research, and managerial applications / |
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
There are no comments on this title.