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Research methods for business : A skill building approach / Uma sekaran and Roger Bougie

By: Contributor(s): Material type: TextTextPublication details: India : John Wiley & sons, c2010.Edition: 5th edDescription: xx, 468 p. : ill. ; 25 cmISBN:
  • 9788126531318
Subject(s): DDC classification:
  • 650.072 22
LOC classification:
  • HD30.4 .S28 2010
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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