NDU-K Library Catalogue

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Marketing management / Philip Kotler,

By: Material type: TextTextPublication details: Singapore: Pearson 2003Edition: 11th [ed.]Description: xxix, 130p. : illISBN:
  • 9788178086545
Subject(s): DDC classification:
  • 658.8 11
LOC classification:
  • HF5415.13 .K64 2004
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Kenya Military Academy HF5415.13 .K64 2004 (Browse shelf(Opens below)) Available KMA009688

Includes index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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