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Marketing management / Philip Kotler,
Material type:
TextPublication details: Singapore: Pearson 2003Edition: 11th [ed.]Description: xxix, 130p. : illISBN: - 9788178086545
- 658.8 11
- HF5415.13 .K64 2004
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Kenya Military Academy | HF5415.13 .K64 2004 (Browse shelf(Opens below)) | Available | KMA009688 |
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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