Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, - 11th [ed.] - Singapore: Pearson 2003 - xxix, 130p. : ill. ;
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9788178086545
2010046655
Marketing--Management.
HF5415.13 / .K64 2004
658.8
Marketing management / Philip Kotler, - 11th [ed.] - Singapore: Pearson 2003 - xxix, 130p. : ill. ;
Includes index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9788178086545
2010046655
Marketing--Management.
HF5415.13 / .K64 2004
658.8