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Strategic Logistics Management. (3rd Edition)

By: Material type: TextTextSeries: . 12285 Publication details: 1992 USA, Irwin.Subject(s): DDC classification:
  • 658.5 LAM
Summary: Strategic Logistics Management. (3rd Edition) This book includes a good balance of theory and practical application. This is the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into corporate strategy.
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1copy available on shelf No.2

Strategic Logistics Management. (3rd Edition) This book includes a good balance of theory and practical application. This is the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into corporate strategy.

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