Strategic Communication : origins, concepts, and current debates / Christopher Paul.
Material type:
- 9780313386404 (hard copy : alk. paper)
- 9780313386411 (ebook)
- 320.97301/4 22
- P95.82.U6 P38 2011
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | Kenya Military Academy | P95.82.U6 P38 2011 (Browse shelf(Opens below)) | Available | KMA002096 |
Includes bibliographical references (p. [217]-229) and index.
Introduction : the promise and peril of strategic communication -- What is strategic communication, and what should it be? -- History of public diplomacy and strategic communication -- Who does strategic communication? -- Challenges facing U.S. strategic communication -- Improving strategic communication -- Conclusions and the way ahead.
There are no comments on this title.