The 22 immutable laws of branding. (Record no. 8158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | "13:978-1-86197-605-5" |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | .R54 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 #0 - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Profile Books, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 179p.; 20cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | "N" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Branding (marketing) 2. Trademarks 3. Brand name products - management. 4. Product management. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "Y" |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | I. Ries, Laura |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Defence Forces Training College (DEFTEC) | Defence Forces Training College (DEFTEC) | 09/12/2018 | HD0069 B7 R54 01998 | HD69 .B7 .R54 1998 | 8868/11 | 09/12/2018 | C1 | 09/12/2018 | Book |