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The 22 immutable laws of branding.

Ries, Al

The 22 immutable laws of branding. - London: Profile Books, 1998. - 179p.; 20cm

"N"

ISBN: "13:978-1-86197-605-5"

Subjects--Topical Terms:
1. Branding (marketing) 2. Trademarks 3. Brand name products - management. 4. Product management.

Subjects--Index Terms: "Y"

LC Class. No.: HD69 .B7 / .R54

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The 22 immutable laws of branding.