Integrated marketing communications. (Record no. 7857)
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000 -LEADER | |
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fixed length control field | 00453nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | "0-7506-1938-4" |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .L56 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Linton, Ian |
245 #0 - TITLE STATEMENT | |
Title | Integrated marketing communications. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Butterworth -Heinemann Ltd., |
Place of publication, distribution, etc. | Oxford: |
Date of publication, distribution, etc. | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 135p.; 24cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | "N" |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | 1. Communication in marketing 2. Advertising media planning |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | "Y" |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | I. Morley, Kevin |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Defence Forces Training College (DEFTEC) | Defence Forces Training College (DEFTEC) | 10/08/2019 | HF5415 L56 01995 | HF5415 .L56 1995 | D2625/97 | 10/08/2019 | C1 | 10/08/2019 | Book |