Integrated marketing communications.
Linton, Ian
Integrated marketing communications. - Oxford: Butterworth -Heinemann Ltd., 1995. - 135p.; 24cm
"N"
"0-7506-1938-4"
1. Communication in marketing 2. Advertising media planning
"Y"
HF5415 / .L56
Integrated marketing communications. - Oxford: Butterworth -Heinemann Ltd., 1995. - 135p.; 24cm
"N"
"0-7506-1938-4"
1. Communication in marketing 2. Advertising media planning
"Y"
HF5415 / .L56