NDU-K Library Catalogue

Girl in a jacket 

Integrated marketing communications / (Record no. 20530)

MARC details
000 -LEADER
fixed length control field 00784cam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250218112223.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950515s1995 enk 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750619384
040 ## - CATALOGING SOURCE
Original cataloging agency DEFTEC
Transcribing agency DEFTEC
Modifying agency DEFTEC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .L57 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Linton, Ian.
245 10 - TITLE STATEMENT
Title Integrated marketing communications /
Statement of responsibility, etc. Ian Linton
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 135 p. ;
490 1# - SERIES STATEMENT
Series statement The marketing series. Practitioner
500 ## - GENERAL NOTE
General note Published on behalf of the Chartered Institute of Marketing.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morley, Kevin.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Defence Forces Training College (DEFTEC) Defence Forces Training College (DEFTEC) 18/02/2025 D2625/97   HF5415.123 .L57 1995 .c1 DEFTEC001046 18/02/2025 .c1 18/02/2025 Books
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