Integrated marketing communications / (Record no. 20530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784cam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250218112223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950515s1995 enk 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750619384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DEFTEC |
| Transcribing agency | DEFTEC |
| Modifying agency | DEFTEC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .L57 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linton, Ian. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Ian Linton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 p. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | The marketing series. Practitioner |
| 500 ## - GENERAL NOTE | |
| General note | Published on behalf of the Chartered Institute of Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morley, Kevin. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Defence Forces Training College (DEFTEC) | Defence Forces Training College (DEFTEC) | 18/02/2025 | D2625/97 | HF5415.123 .L57 1995 .c1 | DEFTEC001046 | 18/02/2025 | .c1 | 18/02/2025 | Books |