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Integrated marketing communications /

Linton, Ian.

Integrated marketing communications / Ian Linton - Oxford ; Boston : Butterworth-Heinemann, 1995. - 135 p. ; - The marketing series. Practitioner .

Published on behalf of the Chartered Institute of Marketing. Includes index.

ISBN: 0750619384

Subjects--Topical Terms:
Communication in marketing.
Advertising media planning.

LC Class. No.: HF5415.123 / .L57 1995

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Integrated marketing communications /