Innovation in marketing, (Record no. 17164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765cam a22002531 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2639765 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240626084124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 730109s1962 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 62013817 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 033002177X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | Kenya Military Academy. |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L48 1962 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore, |
| Dates associated with a name | 1925-2006. |
| 245 10 - TITLE STATEMENT | |
| Title | Innovation in marketing, |
| Remainder of title | New Perspectives for Profit and Growth |
| Statement of responsibility, etc. | Theodore, Levitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1962. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 204 p. |
| Dimensions | 21 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing and advertising |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | u |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kenya Military Academy | Kenya Military Academy | 06/26/2024 | HF5415 .L48 1962 | KMA005875 | 06/26/2024 | 06/26/2024 | Book | |||||
| Library of Congress Classification | Kenya Military Academy | Kenya Military Academy | 06/26/2024 | HF5415 .L48 1962 | KMA005876 | 06/26/2024 | 06/26/2024 | Book | |||||
| Library of Congress Classification | Kenya Military Academy | Kenya Military Academy | 06/26/2024 | HF5415 .L48 1962 | KMA005877 | 06/26/2024 | 06/26/2024 | Book | |||||
| Library of Congress Classification | Kenya Military Academy | Kenya Military Academy | 06/26/2024 | HF5415 .L48 1962 | KMA005878 | 06/26/2024 | 06/26/2024 | Book |