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Innovation in marketing, New Perspectives for Profit and Growth

Levitt, Theodore, 1925-2006.

Innovation in marketing, New Perspectives for Profit and Growth Theodore, Levitt. - London, McGraw-Hill, 1962. - 204 p. 21 cm. - McGraw-Hill series in marketing and advertising .

Includes Index.

ISBN: 033002177X

LCCN: 62013817

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .L48 1962

Dewey Class. No.: 658.8

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Innovation in marketing, New Perspectives for Profit and Growth