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Marketing strategy and management.

Baker, Michael J.

Marketing strategy and management. Michael J. Baker - 2nd. ed. - London : Macmillan, 1992. - xxv, 560p.:

Includes bibliographical references and index.

ISBN: 0333576446

Subjects--Topical Terms:
Marketing
Marketing --management.

LC Class. No.: HF5415 / .B35

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Marketing strategy and management.