| 000 | 00479nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c8158 _d8158 |
||
| 020 | _a"13:978-1-86197-605-5" | ||
| 050 |
_aHD69 .B7 _b.R54 |
||
| 100 | _aRies, Al | ||
| 245 | 0 | _aThe 22 immutable laws of branding. | |
| 260 |
_aLondon: _bProfile Books, _c1998. |
||
| 300 | _a179p.; 20cm | ||
| 504 | _a"N" | ||
| 650 | _a1. Branding (marketing) 2. Trademarks 3. Brand name products - management. 4. Product management. | ||
| 653 | _a"Y" | ||
| 700 | _aI. Ries, Laura | ||
| 942 | _cBK | ||