| 000 | 00453nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c7857 _d7857 |
||
| 020 | _a"0-7506-1938-4" | ||
| 050 |
_aHF5415 _b.L56 |
||
| 100 | _a Linton, Ian | ||
| 245 | 0 | _aIntegrated marketing communications. | |
| 260 |
_bButterworth -Heinemann Ltd., _aOxford: _c1995. |
||
| 300 | _a135p.; 24cm | ||
| 504 | _a"N" | ||
| 650 | _a1. Communication in marketing 2. Advertising media planning | ||
| 653 | _a"Y" | ||
| 700 | _aI. Morley, Kevin | ||
| 942 | _cBK | ||