000 | 01400cam a22003374a 4500 | ||
---|---|---|---|
999 |
_c6086 _d6086 |
||
001 | 11867853 | ||
003 | KE-NaNDC | ||
005 | 20230128183659.0 | ||
008 | 991214s2000 nyua b 001 0 eng | ||
010 | _a 99089668 | ||
020 | _a0684839245 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHD69.B7 _bA21 2000 |
082 | 0 | 0 |
_a658.8/27 _221 |
100 | 1 | _aAaker, David A. | |
245 | 1 | 0 |
_aBrand leadership / _cDavid A. Aaker, Erich Joachimsthaler. |
260 |
_aNew York : _bFree Press, _c2000. |
||
300 |
_axii, 351 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references (p. 331-335) and index. | ||
650 | 0 |
_aBrand name products _zUnited States _xManagement. |
|
700 | 1 |
_aJoachimsthaler, Erich, _d1956- |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/99089668.html |
856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/99089668.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/99089668.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2lcc _cBK |