000 00678cam a22002054a 4500
999 _c4626
_d4626
008 070420s2008 nyua b 001 0 eng
020 _a9780805863604 (alk. paper)
020 _a0805863605 (alk. paper)
050 0 0 _aBF637.P4
_bP39 2008
082 0 0 _a153.8/52
100 1 _aPerloff, Richard M.
245 1 4 _aThe dynamics of persuasion :
_bcommunication and attitudes in the 21st century /
_cRichard M. Perloff.
250 _a3rd ed.
260 _aNew York :
_bLawrence Erlbaum Associates,
_cc2008.
300 _axvii, 563 p. :
_bill. ;
650 0 _aPersuasion (Psychology)
650 0 _aMass media
_xPsychological aspects.
650 0 _aAttitude change.
942 _2lcc
_cBK