| 000 | 03524cam a22005895i 4500 | ||
|---|---|---|---|
| 001 | 21676906 | ||
| 003 | OSt | ||
| 005 | 20250515075717.0 | ||
| 006 | m |o d | | ||
| 007 | cr ||||||||||| | ||
| 008 | 180418s2018 gw |||| o |||| 0|eng | ||
| 010 | _a 2019744814 | ||
| 020 | _a9783662562215 | ||
| 024 | 7 |
_a10.1007/978-3-662-56221-5 _2doi |
|
| 035 | _a(DE-He213)978-3-662-56221-5 | ||
| 040 |
_aDLC _beng _epn _erda _cDLC |
||
| 072 | 7 |
_aBUS041000 _2bisacsh |
|
| 072 | 7 |
_aKJC _2bicssc |
|
| 072 | 7 |
_aKJC _2thema |
|
| 082 | 0 | 4 |
_a658.4092 _223 |
| 100 | 1 |
_aGrünig, Rudolf. _eauthor. |
|
| 245 | 1 | 4 |
_aThe Strategy Planning Process : _bAnalyses, Options, Projects / _cby Rudolf Grünig, Richard Kühn. |
| 250 | _a2nd ed. 2018. | ||
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2018. |
|
| 300 | _a1 online resource (XX, 265 pages 120 illustrations) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 505 | 0 | _aIdea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning. | |
| 520 | _aDeveloping future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level. | ||
| 588 | _aDescription based on publisher-supplied MARC data. | ||
| 650 | 0 | _aDecision making. | |
| 650 | 0 | _aEntrepreneurship. | |
| 650 | 0 | _aLeadership. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aOperations research. | |
| 650 | 0 | _aOrganization. | |
| 650 | 0 | _aPlanning. | |
| 650 | 1 | 4 |
_aBusiness Strategy/Leadership. _0https://scigraph.springernature.com/ontologies/product-market-codes/515010 |
| 650 | 2 | 4 |
_aEntrepreneurship. _0https://scigraph.springernature.com/ontologies/product-market-codes/514000 |
| 650 | 2 | 4 |
_aMarketing. _0https://scigraph.springernature.com/ontologies/product-market-codes/513000 |
| 650 | 2 | 4 |
_aOperations Research/Decision Theory. _0https://scigraph.springernature.com/ontologies/product-market-codes/521000 |
| 650 | 2 | 4 |
_aOrganization. _0https://scigraph.springernature.com/ontologies/product-market-codes/516000 |
| 700 | 1 |
_aKühn, Richard. _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _tThe strategy planning process : analyses, options, projects _z9783662562208 _w(DLC) 2017962292 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783662562208 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783662562222 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783662585733 |
| 906 |
_a0 _bibc _corigres _du _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c21341 _d21341 |
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