000 | 00746nam a22002297a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20250502103245.0 | ||
008 | 250502b |||||||| |||| 00| 0 eng d | ||
020 | _a1121914012 | ||
020 | _a9781121914018 | ||
040 | _cKenya Military Academy | ||
050 |
_aHF5821 _b.B62 2011 |
||
100 | _aArens, Weigold | ||
245 |
_aContemporary advertising and integrated marketing communications / _cW. Arens, M. Weigold and C. Arens |
||
250 |
_a14th. Edition _bAfrican Edition |
||
260 |
_aUnited State Of America ; _bMc Graw Hill Education , _c2013 |
||
300 |
_aviii, 742 p. : _bill. ; _c28 cm |
||
504 | _aIt includes bibliographical references and index. | ||
700 | _aWeigold, M. | ||
700 | _aArens, C | ||
942 |
_2lcc _cBK _n0 |
||
999 |
_c21266 _d21266 |