| 000 | 00776cam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20250317134750.0 | ||
| 008 | 871022s1988 txua b 001 0 eng | ||
| 020 | _a0256036764 | ||
| 040 |
_aDEFTEC _cDEFTEC _dDEFTEC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.B47 1988 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Illinois;Plano, Tex. : _bBusiness Publications, _c1988. |
||
| 300 |
_axiv, 767 p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 700 | 1 | _aJames, Stuart W. | |
| 942 |
_2lcc _cBKS _n0 |
||
| 999 |
_c20920 _d20920 |
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