| 000 | 00798cam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20250317123544.0 | ||
| 008 | 071206s2009 mauab b 001 0 eng | ||
| 020 | _a9780073381008 | ||
| 020 | _a0073381004 | ||
| 020 | _a0071263351 | ||
| 040 |
_aDEFTEC _cDEFTEC _dDEFTEC |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C73 2009 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2009. |
||
| 300 |
_axv, 784 p. : _bill., map ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 942 |
_2lcc _cBKS _n0 |
||
| 999 |
_c20912 _d20912 |
||