000			00683pam a2200229 a 4500
005			20250317115520.0
008			940407s1995 nyuab b 001 0 eng
020			_a0070068798
040			_aDEFTEC _cDEFTEC _dDEFTEC
050	0	0	_aHF5415 _b.B68 1995
100	1		_aBovée, Courtland L.
245	1	0	_aMarketing / _cCourtland L. Bovée
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill, _c1995.
300			_axxiv,721p.: _bcol. ill., col. maps ;
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing.
700	1		_aHouston, Michael J.
700	1		_aThill, John V.
942			_2lcc _cBKS _n0
999			_c20909 _d20909