| 000 | 00725pam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20250317113951.0 | ||
| 008 | 930720s1994 ilua b 001 0 eng | ||
| 020 | _a0256127468 | ||
| 040 |
_aDEFTEC _cDEFTEC _dDEFTEC |
||
| 050 | 0 | 0 |
_aHF5415 _b.M33 1994 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cE. Jerome McCarthy |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axxiii, 552 p. : _bill. (some col.) : |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 503-528) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPerreault, William D. | |
| 942 |
_2lcc _cBKS _n0 |
||
| 999 |
_c20908 _d20908 |
||