| 000 | 00639cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250317112307.0 | ||
| 008 | 041214s2006 njua b 001 0 eng | ||
| 020 | _a0131457578 | ||
| 040 |
_aDEFTEC _cDEFTEC _dDEFTEC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K68 2006 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2006. |
||
| 300 |
_axxxix, 729p.: _bcol. ill. ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 942 |
_2lcc _cBKS _n0 |
||
| 999 |
_c20907 _d20907 |
||