000 01605cam a2200301 a 4500
001 15573286
003 OSt
005 20250311110201.0
008 090102s2009 nyua b 001 0 eng
010 _a 2008054877
020 _a9788126531318
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD30.4
_b.S28 2010
082 0 0 _a650.072
_222
100 1 _aSekaran, Uma
245 1 0 _aResearch methods for business :
_bA skill building approach /
_cUma sekaran and Roger Bougie
250 _a5th ed.
260 _aIndia :
_bJohn Wiley & sons,
_cc2010.
300 _axx, 468 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
700 _aBougie, Roger
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c20847
_d20847