000			01188cam a2200301 a 4500
001			16533468
003			OSt
005			20250304091409.0
008			101104s2012 njua b 001 0 eng
010			_a 2010046655
020			_a9788178086545
035			_a(OCoLC)ocn678924608
040			_aDLC _cKenya Military Academy _dYDX _dYDXCP _dBWX _dCDX _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.K64 2004
082	0	0	_a658.8 _211
100	1		_aKotler, Philip.
245	1	0	_aMarketing management / _cPhilip Kotler,
250			_a11th [ed.]
260			_aSingapore: _bPearson _c2003
300			_a xxix, 130p. : _b ill. ;
500			_aIncludes index.
505	0		_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650		0	_aMarketing _xManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c20757 _d20757