| 000 | 01166cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 3988100 | ||
| 003 | OSt | ||
| 005 | 20240726062038.0 | ||
| 008 | 950622s1995 enka 001 0 eng | ||
| 010 | _a 95168950 | ||
| 020 | _a075062213X | ||
| 040 |
_aDLC _cDLC _dJCSC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369183 1995 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm H.B. McDonald. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995. |
||
| 300 |
_axiii, 485 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 2 | _aInstitute of Marketing. | |
| 710 | 2 | _aCAM Foundation. | |
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. |
|
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c19264 _d19264 |
||