000			01436cam a22003494a 4500
001			13087059
003			OSt
005			20240708071712.0
008			030210s2004 ilua b 001 0 eng
010			_a 2003041799
020			_a0324226675
040			_aDLC _cDLC _dDLC _dJCSC
042			_apcc
050	0	0	_aHF5415 _b.H3745 2004
082	0	0	_a658.8/342 _221
100	1		_aHellman, Karl.
245	1	4	_aThe customer learning curve : _bcreating profits from marketing chaos / _cKarl Hellman, Ardis Burst.
260			_aChicago, Ill. : _bAmerican Marketing Association ; _aMason, Ohio : _bThomson/South-Western _cc2004.
300			_axii, 210 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 199-201) and index.
650		0	_aMarketing.
650		0	_aConsumer behavior.
650		0	_aCustomer relations.
650		0	_aLearning curve (Industrial engineering)
700	1		_aBurst, Ardis.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1103/2003041799-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1103/2003041799-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1103/2003041799-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c18026 _d18026