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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 14th [ed.]
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: England : Pearson 2013
Availability: Items available for loan: Kenya Military Academy (5)Call number: HM1221 .S45 2011, ... National Defence College (NDC) Library (2)Call number: HD30.3 .S577 2005, ...
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Marketing management / Philip Kotler, Kevin Lane Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 14th [ed.]
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012
Availability: Items available for loan: National Defence College (NDC) Library (1)Call number: HF5429 .G522 1977.
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Marketing strategy and management. by
Edition: 2nd. ed.
Material type: Text
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415 B35 01992 | HF5415 .B35 1992.
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"Priciples of marketing." by
- "Kotler, Philip"
- ARMSTRONG, GARY
Material type: Text
Publication details: "Pearson Education" ; "2004"
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415 K68 02004 | HF5415 .K68 2004.
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Principles of marketing. by
- Kotler, Phlip
- Armstrong, Gary
Edition: 13th. ed.
Material type: Text
Publication details: Upper Saddle River, N.J.: Pearson Education, 2010
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (5)Call number: HF5415 K68 02010 | HF5415 .K68 2010, ...
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Integrated marketing communications. by
- Linton, Ian
- I. Morley, Kevin
Material type: Text
Publication details: Oxford: Butterworth -Heinemann Ltd., 1995
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415 L56 01995 | HF5415 .L56 1995.
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"Essentials of Marketing: a global-managerial approach." by
- McCarthy, E. Jerome
- I. Perreault, William D. Jr
Edition: 6th. ed.
Material type: Text
Publication details: Burr Ridge, Illinois; Boston: Irwin, 1994
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415 M378 01994 | HF5415 .M378 1994.
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Cyber marketing by
Material type: Text
Publication details: N.Y.: American Management Association, 1995
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF6146 I58 K45 01995 | HF6146 .I58 .K45 1995.
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Cases in marketing management. by
- Bernhardt, Kenneth L
- I. Kinnear,Thomas C
Material type: Text
Publication details: Homewood, Illinois: Business Publications , Inc., 1988
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415..13 .B47 1988.
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The 22 immutable laws of branding. by
Material type: Text
Publication details: London: Profile Books, 1998
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HD0069 B7 R54 01998 | HD69 .B7 .R54 1998.
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Foundations of marketing. by
- Jobber, DAvid
- I.Fahy, John
Edition: 2nd. ed.
Material type: Text
Publication details: New Delhi: Tata McGraw Hill Education Private Ltd., 2006
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (2)Call number: HF5415 J63 02006 | HF5415 .J63 2006, ...
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Strategic marketing. by
- Cravens, David W
- I. Piercy, Nigel F
Edition: 9th.
Material type: Text
Publication details: Boston; N.Y.: McGraw-Hill, 2009
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415 C73 02009 | HF5415 .C73 2009.
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MARKETING MANAGEMENT: TEXT AND CASES (AN INDIAN PERSPECTIVE) by
- VARSHNEY, R. L
- I. GUPTA, S. L
Edition: THIRD REVISED EDITION
Material type: Text
Publication details: DARYAGANJ, NEW DELHI: SULTAN CHAND & SONS 2005
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF541513 V37 02005 | HF5415.13 .V37 2005.
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