Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type: TextPublication details: New York : Free Press, 2000.Description: xii, 351 p. : ill. ; 25 cmISBN:- 0684839245
- 658.8/27 21
- HD69.B7 A21 2000
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | National Defence College (NDC) Library | HD69.B7 A21 2000 (Browse shelf(Opens below)) | Available | 20105069 |
Includes bibliographical references (p. 331-335) and index.
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