Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

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Material type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Joint Command and Staff College General Stacks	HF5415.13 .M369183 1995 (Browse shelf(Opens below))	3266/95	Available		jcsc003588

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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