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	1.	Brand leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2000 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: National Defence College (NDC) Library (1)Call number: HD69.B7 A21 2000. Place hold Add to cart (remove)
	2.	No cover image available The 22 immutable laws of branding. by Ries, Al I. Ries, Laura Material type: Text Publication details: London: Profile Books, 1998 Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HD0069 B7 R54 01998 \| HD69 .B7 .R54 1998. Place hold Add to cart (remove)
	3.	The invisible grail : in search of the true language of brands / John Simmons. by Simmons, John, 1948- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Texere, 2003 Online access: Table of contents Availability: Items available for loan: Kenya Military Academy (1)Call number: HD69.B7 S57 2003. Place hold Add to cart (remove)

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