NDU-K Library Catalogue

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1.
Towards a common market for eastern and southern african states. by
  • PTA
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: National Defence College (NDC) Library (2)Call number: HC900 .T69, ...

2.
Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 14th [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Pearson 2013
Availability: Items available for loan: Kenya Military Academy (5)Call number: HM1221 .S45 2011, ... National Defence College (NDC) Library (2)Call number: HD30.3 .S577 2005, ...

3.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. by
  • Johansson, Johny K
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online access:
Availability: Items available for loan: National Defence College (NDC) Library (3)Call number: HF1416 .G56 2009, ...

4.
Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 14th [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012
Availability: Items available for loan: National Defence College (NDC) Library (1)Call number: HF5429 .G522 1977.

5.
Pastoral livestock marketing in Eastern Africa : research and policy challenges / edited by John G. McPeak and Peter D. Little. by
  • McPeak, John G
  • Little, Peter D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rugby, Warwickshire : Intermediate Technology Publications, 2006
Availability: Items available for loan: National Defence College (NDC) Library (2)Call number: HD9427.A23 P37 2006, ...

6.
Secrets from an inventor's notebook / Maurice Kanbar ; with a foreword by Phil Baechler. by
  • Kanbar, Maurice
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Council Oak Books, c2001
Availability: Items available for loan: National Defence College (NDC) Library (1)Call number: T339 .K23 2001.

7.
Marketing strategy and management. Michael J. Baker by
  • Baker, Michael J
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macmillan, 1992
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415 .B35 1992 .c1.

8.
"Priciples of marketing." by
  • "Kotler, Philip"
  • ARMSTRONG, GARY
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: "Pearson Education" ; "2004"
Availability: No items available.

9.
Cyber marketing by
  • Keeler, Len
Material type: Text Text
Publication details: N.Y.: American Management Association, 1995
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF6146 I58 .K45 1995 .c1.

10.
The 22 immutable laws of branding. by
  • Ries, Al
  • I. Ries, Laura
Material type: Text Text
Publication details: London: Profile Books, 1998
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HD0069 B7 R54 01998 | HD69 .B7 .R54 1998.

11.
Customer relationship management: concepts and technologies. Francis Buttle by
  • Buttle, Francis
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Elsevier, 2009
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415.5 .B88 2009 .c1.

12.
Foundations of marketing. David Jobber by
  • Jobber, DAvid
  • Fahy, John
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi;New York: Tata McGraw Hill Education Private Ltd., 2006
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (2)Call number: HF5415 .J63 2006 .c1, ...

13.
Marketing management : text cases . An Indian perspective by
  • Varshney, R. L
  • Gupta, S.L
Edition: 3rd rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Daryaganj, New Delhi: Sultan Chand & Sons, 2005
Availability: Items available for loan: Defence Forces Training College (DEFTEC) (1)Call number: HF5415.13 .V37 2005 .c1.

14.
Insult or injury? : an enquiry into the marketing and advertising of British food and drug products in the Third World / by Charles Medawar. by
  • Medawar, Charles
  • Public Interest Research Centre (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Social Audit, c1979
Availability: Items available for loan: Joint Command and Staff College (1)Call number: HD9011.5 .M42.

15.
Marketing information products and services : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.]. by
  • Jain, Abhinandan K
  • International Development Research Centre (Canada)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c1999
Availability: Items available for loan: Joint Command and Staff College (1)Call number: Z716.3 .M292 1999.

16.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, Richard, M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ; New York: Routledge, 2013
Availability: Items available for loan: Kenya Military Academy (2)Call number: HF5415.13 .W547 2013, ...

17.
Innovation in marketing, New Perspectives for Profit and Growth Theodore, Levitt. by
  • Levitt, Theodore, 1925-2006
Series: McGraw-Hill series in marketing and advertising
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, McGraw-Hill, 1962
Availability: Items available for loan: Kenya Military Academy (4)Call number: HF5415 .L48 1962, ...

18.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by
  • Scott, David Meerman
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Other title:
  • New rules of marketing and public relations
Availability: Items available for loan: Kenya Military Academy (1)Call number: HF5415.1265 .S393 2010.

19.
The 11 immutable laws of Internet branding / Al Ries and Laura Ries. by
  • Ries, Al
  • Ries, Laura
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: Kenya Military Academy (1)Call number: HF5415.1265 .R53 2000.

20.
International marketing / Vern Terpstra, Ravi Sarathy. by
  • Terpstra, Vern
  • Sarathy, Ravi
Series: The Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Kenya Military Academy (2)Call number: HF1416 .T48 2000, ...

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