TY  - BOOK
AU  - Varshney, R. L.
AU  - Gupta, S.L.
TI  - Marketing management : text cases: An Indian perspective
SN  - 9788180545894
AV  - HF5415.13 .V37
PY  - 2005///
CY  - Daryaganj, New Delhi
PB  - Sultan Chand & Sons
KW  - Marketing management
KW  - case studies
N1  - Includes index
ER  -