Varshney, R. L. <br/><br/>
Marketing management : text cases .  An Indian perspective 

 - 3rd rev. ed. 
 - Daryaganj, New Delhi:  Sultan Chand & Sons,  2005. 
 - xxvi, 1185p.: 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788180545894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management <br/>Marketing management
<br/><br/><label>Subjects--Geographic Terms: </label>--case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .V37