TY  - BOOK
AU  - Ries, Al
AU  - I. Ries, Laura
TI  - The 22 immutable laws of branding
SN  - "13:978-1-86197-605-5"
AV  - HD69 .B7 .R54
PY  - 1998///
CY  - London
PB  - Profile Books
KW  - 1. Branding (marketing) 2. Trademarks 3. Brand name products - management. 4. Product management.
KW  - "Y"
N1  - "N"
ER  -